The sports & entertainment industry is emerging as a leading factor in building communities. Sports arenas, new teams, investors and global events are coming to Texas. The user experience is evolving as we embrace technology and in-person experiences. The 2026 World Cup is playing 16 games in Texas. What is the economic impact of that - and how can businesses capitalize on the event.
Topics: International markets, technology, AI, College and professional sports.
- Ryan Walsh, CEO – Harris County Houston Sports Authority
- Maricarmen Martinez Villarreal, Secretary of Tourism – Nuevo León, Mexico
- Dr. Laura Murillo, CEO of Houston Hispanic Chamber and FIFA Host Committee Member
- Traci Pelter, Publisher & CEO - Houston Business Journal
Questions: What does the venue of the future look like, How can sports positively influence education, what teams and events are driving attendance and revenues in TX?
