Building a Stronger, More Connected Texas: Featuring the 2026 World Cup

The 2026 FIFA World Cup is projected to bring a massive economic boost to Texas, particularly North Texas (DFW) and Houston, with estimates for North Texas alone ranging from $1.5 billion to over $2 billion from increased tourism, spending in hospitality, retail, and transportation.

The event will create thousands of jobs, and enhancing global exposure for businesses of all sizes in all regions of the state.

• DFW expects 100,000 visitors daily, generating substantial revenue for hotels, restaurants, and local businesses, with projections indicating direct spending of $100-$150 million in areas like Arlington and Frisco.
• The event is anticipated to create around 3,000 jobs in sectors like hospitality, security, and transport. The economic benefits aren't limited to stadiums; areas from Sugar Land to the Galleria in Houston and DFW's surrounding communities expect increased activity.
• Global Exposure: Hosting boosts Dallas's international profile, attracting future investment and events, notes this City of Dallas document. 
• NArlington's AT&T Stadium will host nine matches, the most of any city, driving much of the regional impact.
• Matches featuring global superstars like Lionel Messi (Argentina) and Cristiano Ronaldo (Portugal) are expected to draw even larger crowds and higher spending.