TEXAS SPORTS & ENTERTAINMENT: Featuring an International Showcase of the 2026 World Cup

The sports & entertainment industry is emerging as a leading factor in building communities. Sports arenas, new teams, investors and global events are coming to Texas. The user experience is evolving as we embrace technology and in-person experiences. The 2026 World Cup is playing 16 games in Texas. What is the economic impact of that - and how can businesses capitalize on the event.

Topics: International markets, technology, AI, College and professional sports.

• Ryan Walsh, CEO – Harris County Houston Sports Authority
• Maricarmen Martinez Villarreal, Secretary of Tourism – Nuevo León, Mexico
• Dr. Laura Murillo, CEO of Houston Hispanic Chamber and FIFA Host Committee Member
• Traci Pelter, Publisher & CEO - Houston Business Journal

Questions: What does the venue of the future look like, How can sports positively influence education, what teams and events are driving attendance and revenues in TX?