Yana Kolmakova is the Marketing Director of YTexas, leading the statewide organization in strategy & growth initiatives, brand management, and member engagement. Getting introduced to YTexas in 2017, Yana grew passionate about the mission and has evolved with the brand ever since. Yana has been at the forefront of major marketing initiatives across a wide array of industries including legal, print & digital publications, and high tech. Yana’s work has been featured in D Magazine, Texas CEO Magazine, CIO Insights and across multiple regional and national commercial print and broadcast campaigns. With over 12 years in multi-media production, corporate marketing and business development, Yana is passionate about helping brands create and communicate their story with strategy, impact, connection and purpose. She’s inspired to design out-of-the-box, engaging and memorable experiences that create community and engagement. Yana strives to approach every experience with her entrepreneurial spirit, a highly creative drive and with a servant leader attitude. Yana was originally born in Tashkent, Uzbekistan and got to Texas as fast as she could, immigrating straight to Richardson as a young child with her Russian family. She now resides in East Texas with her husband Beau and daughter.